The Agile Startup Week 1: High Energy, High VUCA and an Accelerator Launch

The Agile Startup Week 1: High Energy, High VUCA and an Accelerator Launch

As I wrote in my introductory post, I’m following GILD Collective for the next several months to learn more about their experiences as a team of cofounders leading a startup through an accelerator program. Each week, I’ll be asking them a few questions, the answers to which I’ll use for a new update. 

First, here’s an update on GILD Collective. 

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The Agile Startup: 4-Month Series to Follow GILD Collective

The Agile Startup: 4-Month Series to Follow GILD Collective

Working through the details of how to connect what customers want and what you can actually provide—and how to make money along the way—is where startup founders always sweat and sometimes cry.  Because startups are by definition doing something new, they’re operating in a world of volatility, uncertainty, complexity and ambiguity (VUCA) that’s arguably more intense than that of most businesses. 

And dealing with that VUCA fundamentally demands agility. It requires startup founders to be nimble in how they sense and respond to their first customers, investors, each other and every other part of their business. 

Given that The Strategic Agility Institute (SAI) seeks to produce and communicate agility-related knowledge, we thought it’d be fascinating to follow a startup that’s attempting something big—one that’s in its infancy, trying to make the leap from a concept to a scalable enterprise. 

And so we are. For the next four months, I’ll be following GILD Collective, a startup that’s beginning its journey today at one of the most well-respected startup accelerators in the United States. 

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