The Agile Startup Week 15: Managing the Unexpected while Crafting the Brand

The Agile Startup Week 15: Managing the Unexpected while Crafting the Brand

Dealing with changes in supply and demand is tough for any business, but it’s especially difficult for a startup. That’s because startups simply haven’t existed long enough to build the infrastructure needed for managing such contingencies. 

And it’s often the case that startups have so much going on at any moment that they’re forced to learn when the unexpected is forced upon them.

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The Agile Startup Week 6: Building the Bridge as You Walk On It

The Agile Startup Week 6: Building the Bridge as You Walk On It

One of the ways that we can start to understand the complexity of organizational life is through metaphors. And one of my favorites to describe the reality of leading through uncertainty is “building the bridge as you walk on it,” which comes from a good book by the same name that I’ve used as part of teaching a course on managing organizational change. 

When we’re involved with a rapidly shifting landscape, we must move ahead while at the same time creating the path forward. This lack of structure and presence of potentially befuddling ambiguity can frustrate even the best of leaders. In a startup, entrepreneurs are by definition creating something ...

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