The Agile Startup Week 4: Marketing, Publicizing, Evolving

The Agile Startup Week 4: Marketing, Publicizing, Evolving

The continued marketing push appears to be yielding results for the nascent startup GILD Collective, which just finished its fourth week as members of the Cincinnati-based startup accelerator The Brandery. That’s important because getting the word out about your product or service is a top priority for any startup. And what most people who haven’t dealt with or been a member of a startup don’t realize is that marketing often occurs simultaneously with actually creating one’s product or service. It’s part of the reality of startup life that makes agility so important, as startup leaders must be able to sense and respond rapidly to their market.

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The Agile Startup Week 3: Branding, Selling, Learning

The Agile Startup Week 3: Branding, Selling, Learning

GILD Collective—which is Jessie Deye, Rachel Bauer McCreary and Kelsey Pytlik—just finished its third week as members of the Cincinnati-based startup accelerator The Brandery. It was another week of hard work, insights and learning. 

Here are a few key highlights from the team for this week:

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