Are You “Rewarding A While Hoping For B?”

Are You “Rewarding A While Hoping For B?”

Incentives matter. Rewards motivate people to behave in certain ways. Using incentives, therefore, is one great way to influence the form, direction and intensity of how people act. 

Goals also matter. They help us clarify where we’re headed and how to focus our efforts. Setting difficult, specific goals, therefore, is one of the best ways to motivate yourself and others (see the numerous studies on the topic, particularly those by Gary Latham and Edwin Locke). 

But goals and incentives can—and sometimes do—run amuck. 

And when that happens, it’s often in the form of

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On Strength Training and Leadership

On Strength Training and Leadership

Goals are everywhere, but they rarely correspond with behavior. To illustrate, here’s a quick story. 

I started taking strength training seriously in January 2013. I was serving in Afghanistan, and neither my military base nor the weather was conducive for my go-to physical exercise, running. 

So I dove into educating myself and practicing getting strong by

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The Agile Startup Week 3: Branding, Selling, Learning

The Agile Startup Week 3: Branding, Selling, Learning

GILD Collective—which is Jessie Deye, Rachel Bauer McCreary and Kelsey Pytlik—just finished its third week as members of the Cincinnati-based startup accelerator The Brandery. It was another week of hard work, insights and learning. 

Here are a few key highlights from the team for this week:

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